RID 3131 sets new standards in collaboration and innovation

On March 17, 2024, a historic milestone was achieved with the first-ever Multi-District Public Image Seminar for Rotary International District 3131, aptly named "Brand Astra." Held at the iconic Boat Club in Pune, this event marked a significant achievement in our district's journey towards enhancing Rotary's public image and fostering inter-district collaboration. The seminar’s success stands as a testament to the power of Rotary to unite and inspire across regions.

Objectives and Vision

The primary aim of Brand Astra was to encourage Inter-District Collaboration, enabling Rotary leaders from different districts to exchange ideas and strategies to strengthen Rotary's public image. By bringing together a diverse group of participants, the seminar sought to provide practical insights into leveraging the power of public image to make a lasting impact on our communities.

Key Highlights

Seminar and Interactive Sessions:
The seminar featured a comprehensive lineup of presentations and interactive sessions, designed to equip attendees with actionable strategies. The event was graced by an impressive panel of guest speakers, each of whom shared their expert knowledge and unique perspectives on enhancing public perception:

• Shri Girish Chitale, Director, Chitale Group
• Shri Parag Karandikar, Chief Editor, Maharashtra Times
• Shri Rugved Deshpande, Director, Setu Advertising
• Shri Prakash Dubey, Chief Editor, Dainik Bhaskar

Their expertise offered fresh and innovative approaches to media engagement, branding, and communication, which resonated deeply with the attendees.

Impact and Takeaways

Practical Insights:
Attendees gained invaluable knowledge on how to effectively craft and maintain a strong public image, directly translating these insights into actionable plans for their respective districts.

Broad Participation:
Rotary districts 3131, 3132, 3030, and 3170 actively participated, with representatives offering presentations that highlighted their unique challenges and successes. The collective sharing of ideas created a robust platform for collaboration, ensuring that the seminar had a wide-reaching impact beyond the event itself.

Gratitude and Acknowledgments

This event would not have been possible without the unwavering support and dedication of several key individuals and teams. We extend our heartfelt thanks to:

• DG Manjoo Phadke for her visionary leadership
• Director Kranti Shah for steering the event to success
• Mentor Dr. Jignesh Pandya for his guidance and support
• Host Club RCP University for their hospitality
• Rtn Rahul Shah and his remarkable team for their tireless efforts in organizing this grand event

We also express deep appreciation to the District Governors and public image directors who traveled to Pune and generously shared their insights, contributing to the event's vibrant energy and collaborative spirit.

Conclusion

Brand Astra demonstrated the power of unity and the impact of shared knowledge. As we continue to amplify Rotary’s public image, this seminar has laid the groundwork for future collaboration across districts, paving the way for Rotary to ignite new ideas, inspire action, and create lasting hope.

"Uniting districts to share insights and elevate Rotary’s public image, we ignite ideas that create hope and inspire action."

This event has set the stage for future endeavors, and we look forward to continuing the journey toward an even stronger public image for Rotary.